Our Work

See how we've helped Calgary B2B companies build topical authority through strategic content clusters and thoughtful blog architecture.

Content Audit

Manufacturing Tech Company — Topical Authority Assessment

We conducted a full content inventory for a Calgary-based industrial automation firm, mapping their existing 45 blog posts across 8 topic areas. The audit revealed significant gaps in their CNC machining expertise cluster and overlapping content across their automation pillar. We delivered a 12-page roadmap identifying 23 new cluster topics and 6 pillar content pieces needed to establish clear topical authority within their niche.

Strategy & Architecture

Business Consulting Firm — 6-Month Blog Cluster Strategy

We designed a comprehensive blog cluster framework for a management consulting practice targeting C-suite leaders. The strategy mapped 4 pillar pages (organizational change, digital transformation, leadership development, and operational efficiency) with 18 supporting cluster articles. We provided detailed keyword research, content hierarchy documentation, and internal linking specifications to guide their 6-month content rollout.

Content Development

HVAC Services Company — Cluster Build & Implementation

We developed and published 14 interconnected blog articles for a Calgary HVAC contractor establishing authority in residential heating solutions. The cluster included one comprehensive pillar page on "Home Heating Systems Explained" supported by focused articles on heat pumps, furnace maintenance, and energy efficiency. Each piece was strategically linked to drive readers through the research journey while building topical depth that search engines recognize.

Research & Planning

IT Staffing Agency — Audience Research & Topic Gap Analysis

We conducted in-depth audience research and competitive content analysis for a tech staffing firm seeking to position themselves as knowledge leaders. Through research of candidate questions, hiring manager pain points, and competitor content, we identified 9 underserved topic areas. We delivered a prioritized topic roadmap with recommended article angles, target audience segments for each piece, and a keyword strategy spanning technical roles, hiring challenges, and industry trends.

Ready to Build Your Topical Authority?

Let's discuss how a strategic content cluster can position your Calgary B2B company as a knowledgeable resource in your field.

Start a Conversation