Privacy Policy

This Privacy Policy describes how Cluster Authority collects, uses, and protects your personal information. We are committed to protecting your privacy and handling your data responsibly.

Who We Are

We operate a content strategy and topical authority planning service, helping Calgary B2B companies develop effective blog cluster strategies. As the data controller, we are responsible for how we collect and process your information. Our commitment is to maintain transparency about our data practices and ensure your information is protected at all times.

Information We Collect

We collect information in several ways to provide and improve our services:

• Contact Information: When you submit contact forms or inquire about our services, we collect your name, email address, phone number, company name, and message content.
• Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent on site, and referral sources through analytics tools.
• Cookie Data: We use cookies and similar tracking technologies to enhance your browsing experience and understand how our website is used.
• Technical Information: We collect IP addresses, browser type, operating system, and device information for security and performance purposes.

Legal Basis for Processing

We process your personal information based on several legal grounds:

• Consent: When you voluntarily submit forms or request information, you consent to our processing of that data.
• Legitimate Interest: We process information necessary to operate our website, prevent fraud, and improve our services for all users.
• Legal Obligation: We may process information to comply with applicable laws, regulations, and government requests.
• Performance of Contract: If you engage our services, we process information necessary to fulfill our obligations to you.

How We Use Your Information

We use the information we collect for legitimate business purposes. Your contact information allows us to respond to inquiries, provide quotes, and send information about our content strategy services. Usage data helps us understand user behavior, optimize website performance, and identify technical issues. We analyze this information to enhance user experience and tailor our services to Calgary B2B companies' needs. We never sell your personal information to third parties and only share data with trusted service providers who assist us in operating our website and delivering services.

Data Retention

We retain your personal information only for as long as necessary to serve the stated purposes:

• Contact Form Messages: Retained for up to 24 months after your last interaction with us, allowing us to reference previous conversations and maintain client relationships.
• Analytics and Cookie Data: Retained for up to 14 months to analyze user behavior trends and website performance metrics.
• Server Logs: Technical logs are retained for up to 12 months for security, troubleshooting, and compliance purposes.
• Email Subscription Data: Retained until you unsubscribe from our mailing list, at which point we remove your information within 30 days.

Your Rights

You have important rights regarding your personal information. You can request access to any data we hold about you, ask us to correct inaccurate information, or request deletion of your data subject to legal obligations. You have the right to object to certain processing activities and can withdraw consent for marketing communications at any time. You may also request a portable copy of your data in a machine-readable format. To exercise any of these rights, contact us using the information provided below. We will respond to all requests within 30 days in accordance with applicable data protection laws.

Cookies and Tracking Technologies

We use cookies to improve your browsing experience and understand how visitors interact with our website. Cookies are small files stored on your device that help us remember your preferences and track website usage. Essential cookies are necessary for basic website functionality, while analytics cookies help us understand user behavior and improve our services. You can control cookie settings through your browser preferences, though disabling certain cookies may limit website functionality. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use encryption, secure servers, and access controls to safeguard data. However, no security system is completely impenetrable, and we cannot guarantee absolute security. We regularly review and update our security practices to address emerging threats. All employees and service providers with access to your information are bound by confidentiality obligations and trained on data protection principles.

Supervisory Authority

You have the right to lodge a complaint with the data protection authority if you believe your rights have been violated. In Canada, you can contact the Office of the Privacy Commissioner of Canada (OPC). The OPC investigates complaints about personal information handling practices and can provide guidance on your privacy rights. Filing a complaint does not affect your other legal rights or remedies.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date and, where appropriate, by providing additional notice such as a prominent announcement on our website. Your continued use of our services after changes constitute your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.